Biotechnology
Sales Enablement

Biotechnology products and services are high-risk in nature. They’re used in all facets of healthcare and sometimes in life-or-death situations. It comes as no surprise that the products—and all representations of them—are highly-regulated. This means all marketing and sales materials must be 100% compliant at all times, or your company risks hefty fines.

Biotechnology is one of the most innovative fields, with new technological advances for improved patient outcomes always in demand. The constant change in a highly-regulated field makes it even more challenging to keep all content accurate, up-to-date and fully compliant.

Biotech products are designed for precise healthcare purposes and need to meet precise specifications. That means biotech products, while very sophisticated, might also be very similar across biotech companies. This creates a challenge for biotech sellers who need to differentiate their products from their competitors’ products.

A biotech company’s bottom line can be greatly impacted by increasing costs of materials, price competition and ongoing market consolidation. This makes maintaining profitability a big challenge for biotech companies.

High HCP buyer expectations, compliance requirements, competitive pressures and pandemic business practices have digitized the playing field for biotech sales. Today’s biotech sellers have to find a way to deliver a digital-first experience that keeps buyers engaged every step of the way.

Showpad makes it easy to keep your content current and compliant by helping your biotech sales reps find content when they need it. Your sellers can also use Showpad to create high-impact HCP buyer experiences, like 3D models and mappers that bring your products to life. 

With extensive product lines and an always evolving competitive landscape, biotech sales teams need regular training. With Showpad, marketing can continually share compliant, and up-to-date information on new or updated products to ensure that sales is always informed and ready to sell. Ongoing learning and training opportunities on complex products encourage the kind of confidence new sellers need to become your next generation of sales pros.

Showpad enables your sales reps to present 3D models, mappers, product specs, videos and other meaningful content with buyers over email and in digital deal rooms. Showpad also gives sales teams the tools they need to tailor each pitch to their buyers at each stage of the complex buying journey. 

With an industry average close rate of just 15%, the biotech industry can use Showpad’s sales analytics to make insight-led decisions that improve training, sales content, sales execution, buyer engagement and business results.