Showpad for Sales
B2B buyers expect more from sellers, with the buying experience being a key vendor differentiator. Yet, 85% of buyers feel that their meetings with sales aren’t valuable. To exceed buyer expectations, salespeople need immediate access to content and better guidance on the most impactful action at each stage. Showpad drives sales excellence.
What Showpad does for sales leaders and reps
Prepare sellers
With Showpad’s sales enablement platform, all sales content is easily discoverable, presentable and shareable – and never outdated. Showpad’s training and coaching solutions ensure salespeople have the knowledge and skills to act as trusted advisors and can pivot quickly as they learn more about the buyer’s needs.
Close deals faster
Buyers need salespeople who relate to their business — not a walking and talking brochure. Showpad’s visually engaging guided selling solutions help sellers tell a compelling and personalized story that moves deals forward. Buyer portals create a centralized location for sellers and buyers to collaborate and exchange information quickly and securely.
Target coaching on actual conversations
Showpad provides the “game film” for sales calls. Sellers can learn from impactful conversations held by their peers. Managers can see how sellers leverage their training and content during meetings without having to attend every call in person. With high-level data on keywords and speaking time distribution, managers receive insights on customer sentiment at scale.
Identify winning behavior
Showpad provides smart analytics that give sales reps and leaders a clear view of which content is effective, if and how buyers engage with it and how sellers articulate value. Understand which behavior results in the highest win rate, and can scale sales excellence across the organization.
With Showpad, sales gains
Increased effectiveness
When sellers are better trained and informed they will have much more effective sales conversations. Sellers can bring higher-margin products top-of-mind, increase close rates and overall revenue. With the ability to personalize every buyer interaction and to pivot easily when met with objections, they can deliver more value with each conversation.
More active selling time
Sales reps save time with relevant content being easy to find, personalize and share on any device. By automating administrative tasks, Showpad frees time to spend on revenue-generating activities, allowing sellers to follow up on more deals and prepare better for upcoming meetings. Forrester calculates that Showpad increases sales by 10% per rep.*
* A Forrester Total Economic Impact™ Study Commissioned By Showpad, March 2020
Actionable skills and knowledge
Provide guidance at the moment reps need it, when preparing for a meeting or when a customer asks an unexpected question during the call. Show examples of successful customer meetings to sellers from their peers and build an understanding of what top performers do differently. Give targeted feedback on how recorded pitches could be improved.
Hear from our customers: Bossard
“Showpad is the key to digital sales today. Thanks to Showpad, we can provide added value for our customers, which has a lasting effect due to the degree of digitization.”
Your Guide to Sales Enablement
How to Build a Sales Enablement Strategy: First Steps
Sales enablement is the path to sales effectiveness. By focusing on content usage later in the sales cycle, sales and marketing teams can continually improve the content, messaging and methods businesses need to convert and close deals.